Prepare to dive into the psyche of a digital nomad.
Yes, digital nomads want to have fun, but there’s more to this demographic than meets the eye. And hoteliers, or any other accommodation providers, could make a lot of friends if they can meet the needs of what will be an exploding market, going by the millions invested into global employment portals in recent months.
Outsite, a co-living and community platform, held a revealing Q&A on Wednesday. Founded in 2015, it’s one of the more established players in the market. It has 30 properties around the world, where the average age of its member is 36.
Startups like Remote and Deel are meanwhile raising huge amounts of cash. They're the next iteration of global human resources platforms that take care of the international payroll, benefits, tax and compliance headaches for businesses. The question is: how do they integrate with those nomad-friendly platforms that align with their remote workers’ needs?
First, here’s what we learned from a co-living and digital nomad Q&A.
Feed the Community: Lifestyle hotels are well positioned to take advantage of the shift to remote work. Martina Luger, chief marketing officer of Ennismore, told Skift Live she predicts they'll become more popular for co-working in the future. But they'll need to focus on community.
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That's because a lot of new entrants into the world of remote work will be flying solo for the first time. Boutique hotels may have on-trend interiors, but do they think about the hand-holding some guests will need?
Outsite, for example, has a community manager in each property who sets up a dedicated WhatsApp group to communicate with members. These groups are also the preferred method be