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In its rough outlines, Expedia begot Trip.com Group while Kayak and ITA Software begot Google Travel. Get ready for a flurry of clones in fintech, superapps, and subscription services in travel. In fact, it's already happening.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: This briefing is available exclusively for subscribers to Skift Pro.

Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week In online travel, if you build it, and it has a semblance of success, there will be legions of imitators. So get ready for a flurry of copycats in fintech, superapps, and subscriptions, with the troika being among the most significant trends in online tra