Skift Take

As many destinations start to open their borders and welcome back travelers, how can tourism add value to local communities in more environmentally friendly and impactful ways? You don't want to miss these timely conversations as tourism faces new challenges and opportunities.


As destinations look to balance welcoming back visitors with an increased desire to be friendlier to the environment and to be impactful in other ways, Skift will host a day of in-depth conversations and analysis on this vast sector. Join us at 11 a.m. EDT on July 21 for our Skift Destinations and Sustainability Summit and listen in as Skift editors and research analysts speak with leaders, experts, and strategic thinkers as we dive into the recovery of the global tourism industry.

Join Us at the Skift Destinations and Sustainability Summit on July 21

What to Expect

Among the issues to be discussed will be the increased engagement with local communities, the importance of meetings and events in recovery, effective marketing tactics, and rebuilding through sustainability at this important inflection point.

Across a series of conversations with destination marketing CEOs, research presentations, editorially driven panels, and interviews with sustainability experts, this summit will dive into the big questions facing global tourism’s recovery, including:

  • How are destinations shifting strategies to be more community and stakeholder-driven?
  • Is there a business case for sustainability, and what are the new metrics that destinations should be measuring?
  • In a year without tourism, how have government leaders realized the economic importance of tourism and are giving it a bigger seat at the table?
  • As cities fill with tourists once again, how can destinations foster a more distributed return beyond the hot spots?
  • How should destinations reshape their storytelling as travel returns, and who’s hitting the right tone?
  • What are some of the top business-centered cities doing to not just prepare, but actively seed the return of large scale events in 2022?
  • How can tourism better include local communities as stakeholders?

This event will be a must-attend event for anyone looking to understand the future of tourism and the strategies that are successfully involving communities, businesses, and travelers. As always, editors will take questions from the audience as the event streams live.

How to attend

Registration for this event is $95 USD for a single ticket. Group bookings are a great way to save, with discount rates starting at two tickets for $80 each, three to eight tickets are $75 each. Attendees from across the globe will be able to view the video live on July 21, and it will also be available on-demand following the event for viewing at attendees convenience.

Register Now for the Skift Destinations and Sustainability Summit on July 21


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Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

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Tags: climate change, destinations, overtourism, skift live, sustainability, tourism

Photo credit: looking at the beach Jeremy Bishop / Photo by Jeremy Bishop on Unsplash

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