Skift Take

Major travel companies like Hilton Grand Vacations are pumping millions, if not billions, of dollars into the idea travelers favor the familiarity of a brand. If it pays off, the vacuum of boutique offerings will be the next travel investment opportunity.

Series: Early Check-In

Early Check-In

Editor’s Note: Skift Senior Hospitality Editor Sean O’Neill brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.

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After watching their stock price fall 68 percent from just mid-February to mid-March 2020, the leaders at Hilton Grand Vacations began talks two months later with another timeshare company, Diamond Resorts, about an acquisition. The agreed-upon sales price shows how the travel