The travel sector couldn't afford to lose money on efforts done merely to appear innovative for social media optics. So the companies and destinations rediscovered innovation's original spirit. They focused on lasting boosts to operational performance and traveler satisfaction.
This Skift Pro Exclusive series marks the one-year anniversary of Skift's coverage of the most important event in the history of modern travel. These essays offer insights into important topics we felt deserved more attention while highlighting just some of the hundreds of stories we produced.