Skift Take

The travel sector couldn't afford to lose money on efforts done merely to appear innovative for social media optics. So the companies and destinations rediscovered innovation's original spirit. They focused on lasting boosts to operational performance and traveler satisfaction.

This Skift Pro Exclusive series marks the one-year anniversary of Skift's coverage of the most important event in the history of modern travel. These essays offer insights into important topics we felt deserved more attention while highlighting just some of the hundreds of stories we produced.

Crises prompt innovation, and that's been true of the travel sector during the coronavirus pandemic. A theme of Skift's reporting in the past year was an innovation surge. The crisis compelled companies and destinations to seek inventive fixes to problems. As the world laps a