Skift Take

China is like no other place on Earth and is like no other online travel agency. It offers lessons on how to build an industry-leading business and how to respond to our deepest crisis ever.

China’s, or as you more likely know it, Ctrip, is the world’s largest online booking site with more than $129 billion of travel sold in 2019. That’s fitting for the premier travel agency in the world’s largest outbound travel market.

Skift Research’s latest report offers insights into, a business everyone in travel needs to understand. If you haven’t bumped up against them yet, you almost certainly will at some point. it has big ambitions to expand internationally and that’s still the case even after the devastating impact of Covid-19. is unlike any U.S. or European booking site you may be familiar with, having built a complex web of strategic investments and partnerships throughout China and across the globe. It is mobile-first and offers a connected trip across a diverse range of products.

Deciphering also offers insights into what the post-Covid world of travel will look like as China recovers faster than the rest of us. Here’s a hint: it features outside- the-box marketing campaigns and more business travel than you might expect. offers us a lesson in optimism and new growth, even after the industry’s worst even crisis.

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What You’ll Learn From This Report

  •’s business structure, including key segments and growth rates.
  • How stacks up to its global peers, Expedia Group and Booking Holdings.
  • A detailed look into’s complicated network of strategic investments, partnerships, and subsidiaries.
  •’s international and domestic growth strategies.
  • The ways has been impacted by Covid-19 and how it is responding to gain market share and return to growth.

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This is the latest in a series of reports and data products that Skift Research puts out to help you analyze the impact of the coronavirus on the travel industry. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

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Tags: china, ctrip, online travel agencies, skift research,

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