If anyone knows how to drive a bargain, these three low-cost carriers do. Expect airports across Europe to struggle to say no to their demands.
European low-cost airlines are pressuring airports to slash charges in return for resuming flights, as the COVID-19 shutdown intensifies their race with traditional carriers to lower costs and win post-pandemic business.
In letters shared with Reuters, Wizz Air, Ryanair and easyJet have demanded long-lasting fee discounts or waivers from airports, signalling that the lowest offers will win more returning traffic.
Wizz Air, in a “request for proposals” from airports last month, indicated it was ready to shake up its business, flagging “significant shifts in network strategy resulting in capacity reallocation between airports”.
“Bidders are requested to submit a price offer concerning a three-year term agreement,” it said, calling for an “all-in” charge to replace the usual passenger, take-off, landing, parking and security fees.
A low-cost travel boom has spurred European regional development over two decades as budget carriers focused on secondary airports, many of them local government-owned. Critics have accused the no-frills operators of relying on subsidies, from below-cost airport fees to tourism advertising.
While issuing ultimatums to airports, low-cost carriers have led attacks on legacy airline bailouts. Ryanair vowed this week to challenge Lufthansa’s aid.
Their power over airports is among key advantages that budget airlines hold against traditional rivals, along with greater flexibility to cut jobs and costs, in a discount-driven recovery that leaves premium and long-haul business trailing.
The economic crisis will bring “a shift from high-cost carriers towards low-cost”, Wizz Air CEO Jozsef Varadi predicted in an interview this month, saying the Hungarian carrier would “go airport by airport” for better deals.
“Airports will be desperate for filling that capacity,” Varadi added.
Ryanair: ‘100% Waiver’
Ryanair’s up-front demands go further than its rivals’.
“Ryanair Group will prioritise those airports who agree the following load factor/cost measures,” it said in its letter last month, before requesting a “100 percent waiver” on fees until October and deep cuts extending another year.
The Irish group is actively pursuing “once-in-a-lifetime airport discounts”, CEO Michael O’Leary told investors last week. “We’re getting real savings there.”
EasyJet invited airports to make Apprentice-style pitches during 20-minute Skype sessions held recently “to discuss how you can and will support easyJet to restart operations”.
It added: “We request that you present to us your best offer, which will strongly influence how we deploy capacity.”
Bids should cover all charges and throw in “short-term restart incentives”, the British airline said, as well as winter rebates, “marketing funds for easyJet online media” and additional “local government and tourist board support”.
EasyJet cannot comment on specific discussions, a company spokeswoman said on Thursday. “We work together with all airports to negotiate charges that allow for traffic development that would not otherwise take place.”
Airports left deserted by the pandemic have less capital spending flexibility than airlines, threatening many with insolvency unless summer traffic picks up, their leaders say.
Olivier Jankovec, who heads industry group ACI Europe, said low-cost carriers were banking on “desperate” airports’ readiness to waive fees just to bring in passengers and make some money on retail, food and drink.
“The airlines are playing that to the fullest extent, running beauty contests between airports,” Jankovec said. Letters like Ryanair’s “show the incredible dominance they can exert over airports today as a result of this crisis”.
Flying from smaller bases, the budget airlines are better able to put the squeeze on airports than higher-cost rivals and also have more to gain, Dublin-based Goodbody says.
Landing and route charges account for 13 percent of non-fuel costs at British Airways parent IAG and 40 percent at Ryanair, according to the firm — which expects budget airlines’ 27.5 percent European market share to increase by 4.3 points in two years.
“Low-cost carriers will get better deals at airports,” said Mark Simpson, an analyst with the brokerage. “They are the ones that will provide growth as intra-European traffic recovers first and faster than network carriers’ long-haul.”
(Reporting by Laurence Frost and Sarah Young; Additional reporting by Conor Humphries; Editing by Pravin Char)
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Photo Credit: Leeds Bradford Airport in the UK. Low-cost carriers are hoping to get better deals across Europe as they restart operations. Duncan / Adobe
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