Hotel companies' similar new and heightened health and safety standards don't leave a lot of room for brand distinction unless the brand is the one lacking a new approach to cleaning.
The world’s major hotel brands are upping the ante on cleaning in an effort to win customer confidence and capture whatever market share exists in the travel industry’s initial coronavirus recovery.
Be it ultra luxury or roadside economy, hoteliers know they have to evolve operations to a new, socially distanced normal in light of coronavirus. A survey showing 71 percent of consumers were cleaning more at home during the crisis was part of Hilton’s motivation to consult with the Mayo Clinic on a new health and safety standard at its hotels around the world. Brands across the hotel spectrum have launched their own programs, often with a medical institution or cleaning company partner.
Accor’s ALLSAFE plan includes a partnership with insurance provider AXA to offer telemedicine and online health consultations to guests. Four Seasons is collaborating with Johns Hopkins Medicine International. Hilton is partnering with the maker of Lysol on its CleanStay initiative at its North American properties, and Extended Stay America has partnered with Procter & Gamble, maker of Spic and Span and Mr. Clean products, on its own cleaning initiative.
Even alternative accommodation platforms like Airbnb are racing to roll out new cleaning programs to give customers peace of mind while making their first trips when coronavirus restrictions are lifted.
Skift turned to the world’s major brands and hotel industry groups to learn more about each new heath and cleaning program. Below is a table we’ll update as more companies launch their own initiatives.
|Marriott||Marriott Global Cleanliness Council||Commitment to Clean|
|Hilton||Hilton CleanStay||New Standard of Cleanliness|
|Accor||ALLSAFE||The ALLSAFE Label Framework|
|IHG||IHG Clean Promise||IHG Way of Clean Enhancements|
|Hyatt||Global Care & Cleanliness Commitment||Global Cleanliness Accreditation|
|Omni||Omni Safe & Clean||Stay A Part of Safety|
|Four Seasons||Lead With Care||Global Program Guidance|
|Wyndham||Count On Us||Health & Safety Protocols|
|Choice Hotels||Commitment to Clean||Protocols and Products|
|Best Western||We Care Clean||Five Key Areas|
|Loews Hotels||Safety & Well-Being Protocols||Service Promise and Protocols|
|Airbnb||Enhanced Cleaning Initiative||ECI Teaser|
|VRBO||Enhanced Cleaning and Disinfection of Vacation Rentals||New Vacation Rental Standards|
|Red Roof Inn||Red Roof RediClean||Protocols for Employees and Cleaning|
|Extended Stay America||STAY Confident||Stay Safe, Stay Healthy, Stay Comfortable|
|American Hotel & Lodging Association||Safe Stay||Safe Stay Guidelines|
|OYO||Sanitised Stays||Corona Concierge|
|Margaritaville||Health and Sanitation Commitment||Guidelines and Reopening Schedule|
|AMResorts||CleanComplete Verification||Quality, Safety, and Hygiene Protocols|
|Montage International||Peace of Mind Commitment||Traveler Guidance and Protocols|
|G6 Hospitality||Clean@6||Initiative Overview|
|Club Med||Safe Together||Protocols and Standards|
|The Breakers||Enhanced Health & Safety Standards||Summary of Precautions|
|Radisson Hotel Group||Radisson Hotels Safety Protocol||Protocol Overview|
|ITC Hotels||WeAssure||Safety Initiative|
Don’t see your company or organization on here? Email us, as we’re constantly monitoring the hotel industry’s enhanced focus on health and hygiene during the coronavirus crisis. Please note: we are focusing only on health, hygiene, and safety standards for consideration for this table.
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Photo credit: Global hotel companies like Hilton, pictured, have launched heightened cleaning and safety programs to reassure travelers in the early stages of the industry's coronavirus recovery. Hilton