Hotels Are Betting Big on Brand Conversions Coming of Out of the Crisis: Is That Smart?

The world’s biggest hotel companies are banking on brand conversions to fuel growth out of the coronavirus downturn in travel. But changing flags on a property isn’t always a silver bullet to drive new revenues. Travel demand plummeted in the first quarter while coronavirus spread around the world. But hotel executives still saw opportunities amid … Continue reading Hotels Are Betting Big on Brand Conversions Coming of Out of the Crisis: Is That Smart?