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In the short-term, we would be surprised if the Norwegian government allowed an immediate collapse of an airline buffeted by shocks beyond its control. But Norwegian Air will need all the savvy it has shown in the past if it is to thrive long-term.

Norwegian Air will scrap 4,000 flights and temporarily lay off around half its employees due to the ongoing coronavirus outbreak, the company said on Thursday.

Travel restrictions and falling demand due to the virus are increasingly hurting the airline industry’s ability to fly.

U.S. President Donald Trump has ordered sweeping restrictions on travel from the European mainland for the next 30 days in a bid to halt the spread of coronavirus.

A pioneer in transatlantic budget travel since 2013, the ban is another severe blow to Norwegian, the largest foreign airline serving the New York region and several other U.S. cities.

More: Coronavirus Is Pushing Some Airlines to the Precipice

(Reporting by Terje Solsvik and Victoria Klesty; editing by David Evans)

Copyright (2020) Thomson Reuters. Click for restrictions

This article was from Reuters and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

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Tags: airline innovation, airlines, coronavirus, layoffs, norwegian, travel bans

Photo credit: A Norwegian Boeing 787. The airline faces a financial shock due to the coronavirus-related crisis. Jorgen Syversen / Norwegian

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