Skift Take

Skift has been covering the business of meetings and events for the last three years, and now with EventMB as part of our family, we become the largest independent media source in the events industry as well.

Seven years into the Skift story, we have entered the “young adult” phase of our growth and deepening our imprint on the global travel industry by expanding geographically into markets including Europe and Southeast Asia and by going deeper into exciting sub-sectors of travel.

A year ago we acquired Airline Weekly in order to double down on coverage of the global aviation sector, and we have been building up its capabilities since then. The combined resources and output of Skift and Skift Airline Weekly mean that we are now the largest independent source of news and analysis on commercial aviation.

Today we are announcing our second major acquisition. EventMB, the largest online media resource for trends, technology, innovation, and education in the events industry, is now part of Skift.

Founder Julius Solaris started EventMB 12 years ago from a desk in his apartment in southern Italy. The company is now based in Las Vegas and is made up of seven people spread around the world. We are excited to bring EventMB into the fold, and will work with founders Solaris and Carmen Boscolo on growing it and plugging it into the digital marketing/tech/design/sales/operations/editorial/research machinery we have built over the last seven years at Skift.

Over 300,000 event professionals around the world read and benefit from EventMB’s work, as the team researches and creates resources and media in areas including event tech, experience design, and career advancement like no other organization in the event industry.

Skift has been covering the business of meetings and events for the last three years through its Meetings Innovation Report weekly newsletter and daily stories. We also host four global forums of our own a year. With EventMB as part of our family, we are now the largest independent media source in the events industry as well.

As Julius writes in his note to EventMB’s readers: “The fact that Skift acquired EventMB makes me f*$5ing excited. They are a brand I respect — a brand I love…[Skift] has built a movement we want to be part of. We share this vision, and we think that, together, we will disrupt the event industry for years to come.”

Check out EventMB if you haven’t before, and better still, subscribe to the daily newsletter.

Drop me a note at [email protected] if you have any questions for us on this.


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Tags: EventMB, events, meetings, Meetings Innovation Report

Photo credit: The leading online resource in the events industry, EventMB, is now part of Skift's growing family of travel media platforms. EvenMB/Skift

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