Marriott Resort Fee Lawsuit and 4 Other Hospitality Trends This Week

Marriott Resort Fee Lawsuit Puts New Target on Long-Held Hotel Industry Practice: Do not think that this lawsuit only matters to Marriott. Competitors are keeping a close eye on the case, knowing they could be next. The industry has a big decision to make about how it charges amenity fees, if at all.

Airbnb Offers Greater Price Transparency in Europe After Regulatory Threats: Once again — and this time it’s the issue of pricing transparency in alternative lodging — European regulators are out in front of their counterparts in other parts of the world, including those in the United States. Travelers shouldn’t have to be detectives in trying to figure out what their lodging tab will be.

Ranchers Wrangle Luxury Travelers to Wide-Open Spaces: As we frequently report in Skift New Luxury, five-star accommodation is no longer confined to the hotel sector. Shipping containers, tiny homes, and tents are all being tricked out to satisfy the high-end traveler’s need for novelty. And now, cowboy wannabes can even go posh by renting out a ranch.

Ranchers Capitalize on Lux Travelers Craving Great Outdoors: Even if the product on offer is not traditional, high-end travelers have certain expectations. It’s not as simple as slapping the word luxury onto a website.

Skift Global Forum Preview: Hilton’s Tech Innovations Drive Brand Growth: Hilton understands the true conundrum of running a hotel business: Customer preferences will always change faster than the market can react. That is why the company has invested throughout the customer experience, from booking to loyalty partnerships, to keep guests happy.