Disney Doesn’t Plan to Spend a Fortune Promoting New Star Wars Attractions

Disney has been talking about its upcoming Star Wars lands in California and Florida for years now. But when the time comes to actually pay to get the word out, the entertainment giant doesn’t expect to break the bank. “On the marketing expense side, don’t expect much,” CEO Bob Iger told analysts Tuesday during an … Continue reading Disney Doesn’t Plan to Spend a Fortune Promoting New Star Wars Attractions