Le Club, the loyalty program from AccorHotels, finally includes assets from Fairmont, Raffles, and Swissôtel.
It took nearly two years to stitch everything together, but as Skift Senior Hospitality Editor Deanna Ting puts it, the biggest news in the new program may be that it’s not going to be disruptive for any of the participating programs’ current loyalty members. With no big changes for how members earn status, points, or perks, the new program focuses on simply getting everyone on the same page.
That’s the same tack that Marriott is taking as it folds Starwood Preferred Guest into its rewards program through this year. Worried about valuable, high-spend travelers defecting to Hilton, Hyatt, or IHG, Marriott took painful steps to make sure that both SPG and Marriott members were both happy — and as a result, many customers on both sides stuck with the new program.
With a smaller footprint than the Marriott-Starwood behemoth, each of Accor’s loyal travelers is even more valuable than its competitor’s. It follows then, for Le Club to bend over backward appeasing its constituents.
— Grant Martin, Business of Loyalty Editor
Skift Stories and More Expert Insight
AccorHotels Using Biometrics as Marketing Ploy for Loyalty Members: When it comes to a discussion of biometrics in travel, it’s usually about security measures, as in facial and iris recognition software that identifies passengers and clears them through to their gates without ever having to show a passport. AccorHotels, however, is using biometrics a bit differently to promote the merging of its loyalty program, Le Club AccorHotels, with the programs from Raffles, Swissotel, and Fairmont.
JetBlue Girds for New Competition as Its Founder Prepares to Start a New U.S. Airline: If JetBlue Airways founder David Neeleman soon starts the first new U.S. airline in more than a decade — indications suggest he’s serious — he may give his former employer fits, considering he created almost everything JetBlue’s loyal customers love about the airline.
The Winners and Losers in Accor’s Loyalty Revamp: Hotel loyalty programs are evolving especially with new forms of accommodation coming online. Change is inevitable but that doesn’t mean everyone is going to be happy.
Boeing to Take Over Embraer’s $4.75 Billion Commercial Jet Business: Boeing Co. is forming a $4.75 billion venture with long-time industrial partner Embraer SA, a move that will bolster its arsenal in the newest battlefront with Airbus SE: the market for smaller jetliners.
Etihad Airways Will Shrink Further and Reduce Global Ambitions as Losses Mount: Etihad Airways CEO Tony Douglas laid out plans to scale back the carrier’s global ambitions following almost $3.5 billion in losses, saying more jobs may be cut and that jet orders are in doubt after a “whirlwind” six-month review since he took charge.
Ryanair Under Pressure From Cabin Crews as Labor Strife Intensifies: Ryanair Holdings Plc’s flight attendants said they could follow pilots in staging walkouts over coming weeks if the Irish discount airline resists their campaign for less onerous contract terms.
United to Remove DirecTV Seatback Entertainment From Nine 757s: When United Airlines’ chief digital officer, Linda Jojo, said the carrier was reviewing its position on embedded in-flight entertainment, she surely meant it. United has confirmed it is removing the LiveTV in-seat IFE systems, which feature DirecTV on board nine of its Boeing 757s.
Delta Premium Select Tickets No Longer Include Domestic First Class: When Delta first introduced Premium Select, they made an interesting decision with what they included on these tickets. Specifically, if someone had a domestic connecting flight on a Premium Select ticket, they’d be booked in first class on that flight. Delta has changed their policy on this.
Skift Business of Loyalty Editor Grant Martin [email@example.com] curates the Skift Business of Loyalty newsletter. Skift emails the newsletter every Monday.