Skift Take

How bad must things be in Atlantic City? Apple, which rarely closes stores, has decided to shutter its Atlantic City location. It blamed a drop in tourism. Can the potential for legal sports betting eventually lure the tech giant back to AC?

Apple Inc. said it is closing a retail store in Atlantic City, New Jersey, resulting in a rare but small round of job cuts by the world’s largest technology company.

Apple filed a Worker Adjustment and Retraining Notification with the state of New Jersey for 52 employees who will be affected. The iPhone maker rarely closes a retail store without relocating it.

“Due to a sharp decline in tourism and visitors to the area, we have made the difficult decision not to extend our lease,” an Apple spokesman said in a statement. “We are offering all of the store’s employees other jobs within Apple and we look forward to serving our Greater Atlantic City customers through our other southern New Jersey, Delaware Valley, and Greater Philadelphia area stores.”

Apple last closed a store in Simi Valley, California, for similar reasons. The company has more than 500 stores globally with over half located in the U.S.


©2018 Bloomberg L.P.


This article was written by Mark Gurman from Bloomberg and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to

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Tags: apple, atlantic city, retail, tourism

Photo Credit: Apple, in a rare move, is closing one of its retail stores, like the one pictured here, in Atlantic City. Bloomberg