The global meetings and events market is growing, with corporations looking outside North America and Europe as business booms.

Skift contributor Allan Leibowitz talked to experts across Asia-Pacific for their take on how the market has evolved over the years. There’s no dearth of available event spaces, but local customs and other complexity can add an unexpected wrinkle to corporate events.

We also have the latest on the next wave of marketing (think Amazon Alexa) and what AccorHotels’ acquisition of Mövenpick means for the luxury space.

If you have any feedback about the newsletter or news tips, feel free to reach out via email at as@skift.com or tweet me @sheivach.

— Andrew Sheivachman, Business Travel Editor

The Future of EvenTs and Meetings

Local Expertise Makes the Difference in Asia Meetings Market: With Asia becoming a more popular meetings destination for Western organizations, events professionals need to understand local capabilities and cultural nuances. Often, local assistance on the ground can be the difference between success and failure.

The Challenge of Marketing Through Digital Assistants: This is an in-depth look at the uncertainty, and promise, that comes with the widespread adoption of voice control devices like Amazon Echo.

The Chief Experience Officer Becomes Essential: More chief marketing officers are pivoting to a new role that underscores the importance of experiences to branding and marketing efforts.

Around the Industry

Why the Hotel Lobby Is the Perfect Antidote to Airbnb: The power of a great lobby is a huge differentiator in hospitality. Hotels shouldn’t forget its power. In fact, they should double down.

Accor Pushes Further Into Luxury With $567 Million Mövenpick Deal: Where there is smoke there is fire and Sebastien Bazin’s comments at Skift Forum Europe last week hinted at an imminent deal.

Augmented Reality Is Already Growing Across the World: Games and social networking tools lead the way, but there is plenty of room for powerful experimentation with augmented reality technology.

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Skift Business Travel Editor Andrew Sheivachman [as@skift.com] curates the Skift Meetings Innovation Report. Skift emails the newsletter every Wednesday.

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Photo Credit: In this photo taken Nov. 23, 2014, People walk across a road in front of the Venetian Macao casino resorts in Macau. Singapore is the most popular Asian destination for meetings and events, but newcomers are emerging with a variety of options for planners. Kin Cheung / Associated Press