Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted

Trivago is considering spending more money with Google to diversify its advertising spend. Huh? Axel Hefer, Trivago’s chief financial officer, told Skift the company is testing advertising in Google Hotels, a competitor to Trivago’s own hotel-price comparison service, in the Netherlands and Germany now that Google has lifted a ban and is allowing referral sites … Continue reading Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted