Trivago is considering spending more money with Google to diversify its advertising spend. Huh? Axel Hefer, Trivago’s chief financial officer, told Skift the company is testing advertising in Google Hotels, a competitor to Trivago’s own hotel-price comparison service, in the Netherlands and Germany now that Google has lifted a ban and is allowing referral sites … Continue reading Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted