Alitalia claims that its second uniform redesign in the past two years will not cost the airline any money. Maybe this kind of thinking is among the myriad reasons it's now insolvent? Just wondering.
Alitalia SpA, the bankrupt Italian airline searching for a rescuer, will get new uniforms designed by one of Italy’s most prominent stylists, the second re-branding in two years.
The airline, which is on state support, said Wednesday that Alberta Ferretti will renew the company’s look “to ensure that all personnel, both ground and flight staff, is comfortable in each working environment and throughout any season.” The design collaboration comes at no cost to Alitalia, the carrier said in a statement.
This is the second time in as many years that Italy’s main carrier is re-designing its clothing line. The previous collection, designed by Ettore Bilotta, was presented in June 2016 and inspired by 50s and 60s style.
The Rome-based airline company was declared insolvent May 11 after losing 205 million euros ($243 million) in the first two months of the year and is currently in talks with a number of foreign investors interested in acquiring parts of its business. The state last month extended the deadline for bids to April from November and agreed to pump an additional 300 million euros into the airline through a bridge loan to keep it afloat.
Deutsche Lufthansa AG, EasyJet Plc and Cerberus Capital Management LP are among the entities that have reportedly shown interest. This is the second time in a decade that Alitalia has sought to attract an international partner after filing for bankruptcy.
©2017 Bloomberg L.P.
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Photo Credit: Pictured is an Alitalia agent on August 11, 2017. Don't get used to the look because the airline's uniforms will soon be redesigned — again. Alitalia