First Free Story (1 of 3)

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Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hospitality.

For all of our weekend roundups, go here.

>>Hilton isn’t the only hotel company intent on launching new brands. But it remains to be seen whether there’s a breaking point for having way too many hotel brands: Video: Hilton CEO on Why Hotels Will Never Stop Launching Brands

>>This makes a lot of sense, but can Marriott and Choice make their established midscale brands stand out among all of the more design-driven newcomers that others are unleashing? Or do consumers and developers not really care as long as they save or make money? Marriott and Choice Take Varied Approaches to Reviving Classic Midscale Brands

>>There’s no doubt that the damage from recent hurricanes will affect the travel industry for months and years to come. But analysts don’t seem too worried about any impact on Wyndham Worldwide’s financials as it plots its upcoming spinoff: Wyndham Took $13 Million Hit From Hurricanes in Third Quarter

>>Sorenson didn’t mince words talking about the negative impact the Trump administration’s rhetoric and multiple travel bans are having on international visitation to the U.S. His comments about corporate tax reform may also not please proponents of raising the minimum wage for hospitality workers: Marriott CEO Believes There Are Limits to What Hotels Can Do About Security After Las Vegas

>>Here’s hoping that new “hostel on steroids” brand is more than just a beefed-up Tru by Hilton. And that the technology powering Hilton’s Connected Room actually works: Hilton CEO Previews New Brands and Tech Launches for 2018

Photo Credit: Hilton just reported third quarter earnings. This 2016 photo shows a Hilton hotel in Richmond, Va. Steve Helber / Associated Press