Grab's investment in Myanmar is part of its "hyper-local" focus as it leverages its SoftBank funding to pick its spots against Uber. Myanmar consumers are rapidly becoming mobile phone users after years of being shut out so Grab's entry is timely.
Grab will invest the money over the next three years and work with local governments to expand ride-hailing to more cities and roll out services such as its in-app digital payment feature GrabPay, President Ming Maa said. It will grow its workforce in Myanmar about fivefold to 200, he added.
“Myanmar is a very important focus for us,’’ Maa said in a phone interview. “It’s a very large, rapidly growing mobile-first economy.’’
Since its debut in Yangon in March, Grab has grown to reach 25,000 bookings a day with more than 6,000 drivers. Through its partnership with CB Bank and Wave Money, the company is enabling its drivers to open bank accounts and get access to other financial services in a highly cash dependent country.
Just six years ago, when Myanmar was emerging from decades of isolation imposed by its military dictatorship, mobile phones were an extravagance available only to the rich and well-connected. After the launch of telecommunications services by Norway’s Telenor ASA and Qatar’s Ooredoo Q.S.C., though, almost everyone in Myanmar is connected now.
In 2015, Myanmar signed up more people for mobile phone service than any country in the world except China and India, countries with much larger populations, according to the Asian Development Bank.
Grab, which debuted as a taxi-booking app in Kuala Lumpur in 2012, has relied on its mantra of “hyper-localization’’ and massive funding from SoftBank Group Corp. to build its scale and gain an edge on Uber. The U.S. company began its Yangon service in May.
Singapore-based Grab plans to introduce a corporate travel service in Myanmar, enabling companies to manage employees’ local and regional transport expenses digitally, according to Maa.
©2017 Bloomberg L.P.
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Photo Credit: Grab is pushing hard into Myanmar. Here's a photo of a driver and passengers on February 22, 2017. The location isn't specified. Grab