Maine tourism officials are steering a new course for the cruise ship industry.

The Portland Press Herald reports the Office of Tourism plans to increase marketing and improve the experience of visitors so more ships will make Maine a destination.

The office awarded a marketing contract to the Portland-based company Soli DG last month after it took over management of cruise promotion from the Maine Port Authority. The port authority will now make cruise infrastructure and operations their focus.

Their push to attract more visits comes as some towns are banning cruise ships over concerns increased traffic will disrupt the area.

Residents in Southwest Harbor approved a six-month ban Tuesday, and Tremont residents are considering a similar ban.

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Photo Credit: A Princess Cruises ship is shown off the coast of Maine. Tourism officials in the state want to bring more cruises, though some towns do not want the traffic more ships would bring. John6536 / Flickr