The Direct Booking War Is a Myth, at Least in Europe

The world’s big hotel groups have spent the last couple of years trying to convince consumers that booking direct is best. After giving away much of their business to online travel agents such as Booking.com and Expedia, it is perhaps understandable that they want to reduce what are now substantial distribution costs by bringing more … Continue reading The Direct Booking War Is a Myth, at Least in Europe