Skift Take

You know you've made it to the big time when you can afford a spot that airs during the Super Bowl, and Airbnb certainly proved that this Super Bowl Sunday. Using its ad as a platform to implicitly criticize Trump's travel ban as well as to promote more acceptance worldwide, was much more than just a brilliant marketing strategy. It also served as a much-needed call to action, and it's a stance we hope more travel companies pursue going forward.

Airbnb is following up its Super Bowl ad calling for acceptance with a campaign to provide short-term housing over the next five years for 100,000 people in need.

An announcement on the rental service’s website says it plans to start with refugees, disaster survivors and relief workers, but wants “to accommodate many more types of displaced people over time.” The company also says it will donate $4 million over four years to the International Rescue Committee.

Airbnb also touched on discrimination experienced by some renters. The company says it’s looking to achieve “greater acceptance in our community.”

Airbnb’s Super Bowl spot showed faces of people of different races and included the line, “the world is more beautiful the more you accept.”

Photo credit: Airbnb's Super Bowl ad announced the company's plans to help facilitate housing for those in need, and promoted a message of inclusion and acceptance. Airbnb