Skift Take

New Mexico True taps into something that every state wants: authentic, easily recognizable attractions with a human connection. Hopefully they can get their ad campaign back on track.

New Mexico officials say they will not be able to expand the state’s tourism advertisement campaign because of government budgeting woes.

The New Mexican reports that the New Mexico True ads have been praised for spotlighting the state’s culture, people, and natural resources. Tourism Secretary Rebecca Latham says the ads won’t be shown in new markets for financial reasons.

Latham also says her agency is still spending more than ever to promote the state, but it was made possible by reducing employees and consolidating services.

New Mexico True advertises on airport billboards and in print and social media in Dallas, Houston, Denver, San Diego, Chicago, and Austin, Texas.

Latham says she hopes to add the San Francisco market but doesn’t have the money to do so in the coming year.

Information from: The Santa Fe New Mexican,

This article was from The Associated Press and was legally licensed through the NewsCred publisher network.

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Tags: new mexico, tourism

Photo credit: The New Mexico True ad campaign is suffering due to budget woes. New Mexico Tourism Department