Skift Take

The upscale meetings, events, and incentive travel market is seeing a spike in demand for more immersive and experiential connectivity to improve networking and learning environments.

The Future of Meetings & Events

Join our Skift webinar this week diving into megatrends driving the future of luxury hotel meetings and events.

On Thursday, January 26 at 1 pm ET, we’ll have Jonathan Sicroff, SVP, global sales, Four Seasons Hotels and Resorts, highlighting how he sees business events at his properties aligning with our latest Skift research in the meetings arena.

Our goal is to show how luxury hotel event experiences are evolving in 2017, how meeting planner and attendee expectations are shifting, and how experiences are being designed with business outcomes in mind. Sign up here to join us.

— Greg Oates, Editor of SkiftX

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Social Quote of the Day

“No event is taking this to where we’re going to take it.” Oracle VP Marketing Paul Salinger on #OpenWorld

@EventMarketer on Twitter

Skift Megatrends Webinar

WEBINAR / Thursday, January 26: Megatrends Defining Luxury Hotel Meetings & Events 2017: Join me for this one-hour interactive session with Jonathan Sicroff, SVP, global sales, Four Seasons Hotels and Resorts. We’ll be discussing key meetings and incentive travel trends disrupting the luxury hospitality space, with a focus on aligning transformative group experiences and long-term business strategy. Register at Skift

PCMA Convening Leaders 2017

7 Ideas to Steal from PCMA Convening Leaders 2017 in Austin: This year at Convening Leaders, PCMA leaned into tech startup culture with its own event technology pitch competition, which helped drive traffic to exhibitors. There was also a series of mini-hackathon sessions where small groups collaborated to develop solutions for specific meeting design challenges. Read more at EventMobi

This Company Just Won PCMA’s First-Ever Shark Tank For Event Technology: The winner of this year’s first PCMA pitch competition was HIP Network’s new ShowScore business intelligence platform. Dahlia El Gazzar from Dahlia+ Agency, who was one of the judges, said: “This year is all about helping meeting professionals make sense of their data.” Read more at PCMA

PCMA Schedules New Webinars For a Behind-The-Scenes Look at Convening Leaders: If you weren’t able to attend PCMA’s big annual convention in Austin this year, here’s a handful of webinars dissecting the evolution of tech-integrated meeting design and educational content delivery. Read more at PCMA

Next Generation Event UX

Why Oracle’s Quest To Evolve OpenWorld May Transform All B2B Events: There’s a growing number of marketers who have woken up to the clear and present need to refresh their business-to-business events. New innovations range from the campus format that turns exhibit halls into singular content environments to second-screen experiences that amplify the event to remote attendees. Read more at Event Marketer

The State Of The MOOC: What Associations Should Know: Massive open online courses, or MOOCs, have been around long enough that some strong takeaways are starting to show themselves. Here’s what Harvard and MIT have learned about MOOCs, and how associations can leverage that. Read more at Associations Now

Five Brand Experience Practices to Adopt in 2017: Here’s a look at how planners and marketers can leverage the effectiveness of branded event experiences to connect with their audiences in authentic, relevant, and measurable ways. Read more at FreemanXP

12 Events that Understand the Use of Technology: Everyone from Moz to the United States Army is integrating tech into their events in creative ways to drive live engagement and digital reach. Read more at Event Manager Blog

10 Lead Generation Ideas For Your Next Trade Show: Based on insight gleaned from last year’s Content Marketing World, NewsCred states that events can do much more than generate leads. They can also accelerate the sales funnel, build global brand awareness, and develop more sticky customer relationships in an experiential marketing environment. Read more at NewsCred

CES 2017: Twitter’s Head Of Global Events Wants To Go ‘Bigger, Deeper, Brighter’: Twitter is pivoting somewhat from a social media platform to a self-described news distribution channel. This month, the company used CES 2017 to showcase its new outlook on communication on a more human scale amid the noise of the global social media landscape. Read more at Event Marketer


The Skift Meetings Innovation Report is curated by Skift Editor Greg Oates [[email protected]]. The newsletter is emailed every Wednesday.

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Photo credit: The Tea House at the new Four Seasons Hotel Kyoto was designed with property group buyouts in mind. Four Seasons Hotels and Resorts

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