The Future of Theme Park Pricing is Creative and Dynamic

What’s the best way to put a price on a day of theme park fun? Very thoughtfully, and preferably using data, algorithms, and flexibility, experts say. After decades of setting one admission price and sticking with it year-round, the world’s largest theme park operators are starting to inch closer to the models used by the bulk of the travel industry. … Continue reading The Future of Theme Park Pricing is Creative and Dynamic