Interview: Virgin Hotels CEO on Why He’s in the Entertainment Business

About 40 percent of guests at the year-old Virgin Chicago are Millennials, and 60 percent of this group are female travelers. Like the parent Virgin brand, the hotel group focuses on creating a spirit of inclusivity and and incorporating evolvingĀ consumer trends among these Gen Yers, but not to the point where that disenfranchises older generations. … Continue reading Interview: Virgin Hotels CEO on Why He’s in the Entertainment Business