Nevada is renewing its efforts to attract Chinese tourists after shutting down a Beijing tourism office it operated for a decade.

The state Board of Examiners approved a $396,000, two-year contract on Tuesday with East West Marketing Corporation. The company has offices in China and Los Angeles, and will develop and maintain a Nevada tourism website in Chinese, handle social media and bring Chinese journalists to tour Nevada.

Nevada had a tourism office in China since 2004, but the board voted last year to close it down and pay out severance costs to three employees there.

State tourism director Claudia Vecchio said at the time that Chinese and Nevadan officials had differences of opinion and wanted to restructure to reflect an evolving Chinese tourism landscape.

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Photo Credit: A group of Chinese tourists in Singapore. Dan Peltier / Skift