A northern New Mexico city hopes a “so damn authentic” campaign brings in new tourists.

The Las Vegas Optic reports the city of Las Vegas, New Mexico, is set next month to launch a new marketing effort that highlights everything from the city’s recreational hot spots and the ghosts that allegedly roam the town.

City officials and Santa Fe-based Cisneros Design unveiled the new “so damn authentic” advertising campaign last week and said the slogan will be used on everything from print ads and billboards. The city also will revamp its tourism website and push a social media campaign.

The campaign plans to collect hundreds of stories about Las Vegas and post them on a new DamnAuthentic.com website that is scheduled to go live on May 1.

Copyright (2016) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. This article was from The Associated Press and was legally licensed through the NewsCred publisher network.

Photo Credit: Las Vegas, New Mexico, hopes a new tourism campaign leveraging authenticity will bring visitors. Kent Kanouse / Flickr