Pinellas County’s tourism marketers in Florida continued their streak of clever campaigns aimed at cold winter cities this winter with ads that featured yetis frolicking at top tourist destinations.

The Tampa Bay Times reports the yeti campaign by Visit St. Pete Clearwater was dispatched to New York, Boston and Chicago to market St. Petersburg and Clearwater to northerners during the coldest months of the year.

The campaign encouraged potential vacationers to visit a website filled with photos and videos of the hairy white beasts playing volleyball, enjoying margaritas and doing yoga.

The $2.5 million winter marketing campaign ran from the beginning of the year until the end of March.

This article was from The Associated Press and was legally licensed through the NewsCred publisher network.

Photo Credit: Everyone know that winter in New York, Boston and Chicago can be hairy so Visit St. Pete/Clearwater is using the hairy beasts in an advertising campaign to entice northerners to visit. Visit St. Pete/Clearwater