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Kenya also has an opportunity to reshape how it tells its story to the rest of the world. As of now, the message is too dependent on 1980s notions of the continent rather than the modern, fast-moving realities of modern Kenyan life.

Kenya’s government appointed Jacinta Nzioka- Mbithi as acting Chief Executive Officer of the Kenya Tourism Board, replacing Muriithi Ndegwa whose term has ended.

Nzioka-Mbithi has been acting director of marketing at the state-run board for the past 10 years, Tourism Secretary Najib Balala said in a statement e-mailed Friday from the capital, Nairobi. Ndegwa has been CEO since 2009.

Kenyan tourism has faltered over the past five years as attacks by Islamist militants scared away visitors. Arrivals totaled 689,625 in the 11 months through November, down 34 percent from the same period in 2011. The industry is the third-biggest source of foreign-currency in Kenya, after diaspora remittances and tea exports.

This article was written by Paul Richardson from Bloomberg and was legally licensed through the NewsCred publisher network.

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Tags: execs, kenya, tourism

Photo credit: A group of photography students on the top of the Kenyatta International Conference Centre (KICC) capturing the changing light of the Nairobi skyline as the sun sets over the Kenyan capital. Make it Work Kenya / Flickr

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