European aerospace giant Airbus Group SE will cooperate with U.S. ride-hailing service Uber Technologies Inc. to provide on-demand flights with its H125 and H130 helicopters, Chief Executive Officer Tom Enders said.

The service will be first tested at the Sundance Film Festival in Park City, Utah, which starts Jan. 21, Enders told a technology conference in Munich on Sunday. The project aims to make helicopter flights available to a wider audience, he said.

The cooperation with Uber comes as Airbus’s Enders seeks to push innovation at the Toulouse, France-based company that makes everything from civil airplanes to military transporters. Airbus has armed its Silicon Valley branch with $150 million in venture capital to invest in promising aerospace startups around the world.

–With assistance from Andrea Rothmans.

This article was written by Stefan Nicola from Bloomberg and was legally licensed through the NewsCred publisher network.

Photo Credit: An Airbus H125 helicopter is one of the two types it is using with its Uber promotion during the Sundance Film Festival. Airbus