Creating an Instagram series run by several editors that followers expect each week is a smart way to drive engagement and better tell the back story of a brand that will build recognition and appreciation.
Global economic factors are driving the increase in visitation to the U.S. but it's time the country capitalizes on it by significantly improving its marketing strategies and infrastructure.
In the end, the way things are going, airlines will become hotels, and hotels will become airlines. Taxis will become Ubers, and Ubers will become taxis. Convergence, baby.
Dubai's branding efforts are at a crossroads. It's built its reputation as a mega-city but needs to add the arts and culture that, in the end, differentiates all destinations.