2015 Archives

Hotels

HomeAway CFO on Airbnb: We Know They Are Coming After Us

In the HomeAway-Airbnb-Booking.com love triangle, it is maverick Airbnb and Booking.com that actually have the most in common in terms of their preference for instantly confirmable bookings. And, like a scorned lover, HomeAway has been ratcheting up its criticisms of Booking.com.
Uncategorized

Smart Strategies for Getting Started with User-Generated Content

For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. The trick is learning how to get started.
Sponsored
SkiftX

Shakeup of Marginalized Booking Sites in Europe and Asia

Some of the weaker online travel agencies in Europe and Asia are getting squeezed out. Sabre sold LastMinute.com to Bravofly Rumbo Group for next to nothing, and TUI Group gave up on AsiaRooms.com in the face of stiff competition.
Tourism

How California Doubled Its Tourism Budget to More Than $100 Million

Although the jump in funding will help Visit California embark on more ambitious marketing projects in more markets, the amount of time and procedure it took to make it happen highlights the achilles heel of the destination marketing industry.