weekly_trend_roundupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here.

>>AccorHotels is one of the smarter travel brands right now. Its larger rivals should take note: Accor Buys Fairmont, Raffles and Swissotel Brands for $2.9 Billion

>>Independent hotels and the marketing groups that serve them are under threat from majors picking off properties: Small Luxury Hotels Enters 2016 With New CEO and New Direction

>>Hotel industry mergers are great news for investors. Will they be as fruitful for travel consumers?: The Hotel Industry’s Merger Mania: Digital Travel Marketing This Week

Photo Credit: The Claremont Fairmont in Berkeley, California. Fairmont Hotels & Resorts