The colors in Ohio’s new tourism season will change with the seasons.

A spokeswoman with TourismOhio says the “Ohio. find it here,” logo will change based on the use of the logo.

Ohio’s tourism officials unveiled the logo last week in orange and dark red meant to reflect the fall season.

The Plain Dealer newspaper in Cleveland reports that the colors may change to show off the colors of the state flag or Ohio sports teams.

Ohio’s tourism director said last week that the new slogan can be applied beyond state tourism to promote cities, natural areas, arts districts economic development, college recruitment and businesses.

TourismOhio says tourism marketing programs helped generate 200 million visits to Ohio and $40 billion in sales in 2014.

Tags: ohio, tourism