The former director of the Illinois Bureau of Tourism will start using her expertise to boost Colorado’s tourism industry.

The Denver Post reports that Gov. John Hickenlooper has named Cathy Ritter as the new director of the Colorado Tourism Office. She will replace Al White.

In Illinois, Ritter helped develop a plan to guide the state’s $60 million tourism promotion efforts. She plans to develop a similar outline to boost Colorado’s tourism industry, which set a new record for traveler spending last year at $18.6 billion.

To begin her new role, Ritter plans to get more familiar with Colorado during a 90-day listening tour.

Ritter also plans to open a discussion on marijuana and study its role in bringing visitors to the state.


Information from: The Denver Post,

Photo Credit: Trimmed marijuana is seen at Medicine Man in Denver in its various categories. Kai-Huei Yau / Tri-City Herald/MCT