weekly_trend_roundupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here.

>>The Ritz-Carlton’s new generation of consumers lies with the growing number of millennial travelers: Millennial Concerns Driving Ritz-Carlton’s New Logo and New Brand Voice

>>Standard Hotels is leveraging its strongest differentiator to drive audience engagement: Standard Hotels’ New Website Capitalizes on the Brands’ Big-City Lifestyle Culture

>>New York Hotels are partnering with designers whose message is a reflection of their own brand message: New York Hotels Go Local With Fashion Week Events

Photo Credit: The service culture is the DNA of The Ritz-Carlton brand, even as it evolves and transforms to meet the demands of a growing consumer base. The Ritz-Carlton Rancho Mirage