4 Tourism Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top tourism trends.

For all of our trends roundups, go here.

>>VisitBritain is also going to begin promoting the region’s vast meetings and conventions sector in 2016: Skift Global Forum 2015: How VisitBritain Markets a Mature Brand to a New Audience

>>Global consumers are fairly split with their satisfaction on the amount of leisure time they have: 6 Charts Showing Global Consumers’ Satisfaction With Their Leisure Time

>>Millennials are making their biggest impact at tourism bureaus by pushing for more innovation in digital marketing campaigns and experiential sales strategy: Millennial Travel Habits Force Tourism Bureaus to Shift Strategy