Video: How Amsterdam is Rethinking Urban User Experience to Build the City of the Future

This is an extract from our Future Cities series, where we explore how major destinations are using smart design to shape the city of the future. In this installment, we look at how Amsterdam is innovating in the wake of a population boom, repurposing space and rethinking urban user experience. Read the full article and video on the new Future Cities mini-site:
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Rethinking Urban User Experience: The Amsterdam Smart City Project

The “Amsterdam Smart City” project is one of the most innovative and comprehensive city-wide sustainability platforms in existence, which defines the spirit of co-creation between private and public sectors imperative for any smart city.

If the Structural Vision Amsterdam 2040 plan represents the “hardware” development of the burgeoning metropolis, the Amsterdam Smart City project is its intellectual “software.” Also formulated by the Amsterdam City Council, the Smart City initiative is a collaboration of over 100 local municipalities, businesses, residents and academic institutions partnering on more than 75 smart city projects to date.

Organized into five verticals—including mobility, economics, residential living, social wellbeing and placemaking—the projects are designed to seamlessly integrate with each other to create the most efficient urban user experience possible. The smart city projects range from the world’s first 3D-printed canal house to the redevelopment of the industrial Buiksloterham neighborhood in Amsterdam Noord…Click below to view the full article:
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Future Cities is a collaboration between Skift and MasterCard, exploring how major destinations are preparing for the new age of urban mobility. From connected infrastructure to smart technologies, this series looks at how global cities are creating seamless and personalized experiences for visitors and residents. 

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