State travel and tourism leaders are getting a jump on cooler weather activities by promoting autumn across Michigan.
The Pure Michigan fall advertising campaign kicks off Monday and includes regional and in-state television and radio spots that will run through Oct. 1.
Advertising will run in Chicago, Cleveland, St. Louis, Milwaukee and other regional markets. Billboards will feature Laughing Whitefish Falls, Carp River Valley and the Pere Marquette River.
Travel Michigan vice president David Lorenz says “the fall travel season in Michigan provides travelers with breathtaking scenery, as well as unique activities not available other times of the year — such as cider mills and fall color tours.”
The fall advertising budget is just under $2.4 million. It includes more than $935,000 in funding committed by private sector partners.
Open Road is one of the spots that is part of the campaign:
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From Skift: Open Road is one of the spots that is part of the campaign: