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Florida’s tourism board has entered into a sponsorship agreement with London’s oldest soccer club.
Fulham Football Club announced that Visit Florida has agreed to a one-year deal to serve as its main team sponsor. The agreement includes a logo on the team’s jerseys. It was unveiled at Fulham’s opening match in the second division Sky Bet Championship League this past weekend.
In addition to jersey logo placement, Visit Florida will also have signage rights inside Fulham’s stadium and on the landing approach from London’s Heathrow Airport. Florida had 1.6 million visitors from the UK in 2014, making it the state’s third-highest international feeder market.
Fulham is owned by Jacksonville Jaguars owner Shahid Khan.
The club was relegated to the Championship League from the top-level Premier League in 2014.