In the age of on-demand, digital media, you might assume that anyone still relying on print was in deep trouble. That’s not the case, though, as that fat in-flight magazine you read on your last trip demonstrates. Not everyone is so lucky. For most, print is declining and online has proved to be a tough way to make a living.
The industry and consumption keep evolving though. Video is hot and offers healthy ad rates, but it’s expensive to produce well. Meanwhile, new venues for distribution like the Apple Watch and WhatsApp are emerging all the time. In this environment, it’s still possible to run a business, but it’s not easy.
This report examines how media companies are adapting to this landscape. Drawing on interviews with industry leaders from Afar, Matador and The New York Times as well as copious research, we look at who’s doing what and what’s working.
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About These Reports
This is the latest in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.
After you subscribe, you will receive two reports every month — 24 in a year. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.