First Free Story (1 of 3)

More travel executives get their mission-critical industry news from Skift than any other source on the planet.

Already a member?


Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top tourism trends.

For all of our trends roundups, go here.

>>Tourism bureaus are under increasing pressure to validate the business case for their funding: Tourism Bureaus Need to Stop Thinking Like Tourism Bureaus

>> DMOs and destination stakeholders can now scientifically assess their marketing effectiveness on a collaborative level: The New Way for Tourism Bureaus To Measure Their Effectiveness

>> Selling indigenous travel experiences can be difficult to convert: Tourism Australia Loads up on Content for Aboriginal Travel Campaign



Photo Credit: Austin, Texas—who knows a thing or two about destination marketing—played host to the 101st DMAI Annual Convention this month. Guero's Taco Bar