TripAdvisor’s Rise and More Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.
For all of our trends roundups, go here.

>> The emergence of TripAdvisor as a viable booking site is a wake-up call to Expedia and the Priceline Group: The Numbers Behind TripAdvisor’s Evolution Into the Next Booking Giant

>> More TripAdvisor news on how its metamorphosis is category-changing: TripAdvisor Transformed: The Booking Site Is Now in Full Swing

>> We don’t expect Wi-Fi to be breezing at 35,000 feet but there’s no shame in holding airports on the ground accountable for faster speeds: U.S. Airport Wi-Fi Upgrades Offer Hope Connection Speeds Won’t Always Be Miserable

>> Travelers aren’t happy with brands’ mobile apps: Mobile Users Aren’t Accepting All the Hype About Airline and Hotel Apps

>> But credit cards and cash aren’t disappearing anytime soon: Digital Wallets in Business Travel Starting to Make Road Warriors’ Wish Lists

>> Some day, travel brands will know you better than you know yourself: Travelers Say That Brands Don’t Know Them Like They Should

>> From Skift’s new trends report “Search Marketing for Travel Brands:” How the Multi-Screen Traveler Searches Across Devices

>> All the signs point toward an increasingly competitive online travel agency market in the U.S.: Why the Justice Department Won’t Block Expedia-Orbitz Deal Despite the Noise

>> For first time Uber is now more popular among business travelers than taxis: How Uber and Airbnb Are Winning Over Business Travelers in 9 Charts

>> Influencer campaigns need to be just as targeted as today’s interest-based Facebook ads: Data and Diversity Drive Success of Bellagio’s Influencer Campaign