First Free Story (1 of 3)

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Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.
For all of our trends roundups, go here.

>> The meaning of authenticity in hospitality has been distorted: Skift Global Forum: Airbnb’s CMO on the Meaning of Authentic Travel Experiences

>> For those already wealthy, loyalty isn’t about points. It’s about feeling special: How Hotels Are Turning Top-Tier Loyalty Status Into an Experience

>> As lifestyle hotels sprout, older luxury brands strive to breathe new life into their marketing campaigns to stay relevant: Loews Hotels Ad Campaign Uses Guests’ Instagram Photos to Refresh the Brand

Photo Credit: Musician Nate Ruess and guests of Starwood at an experience event for SPG. Starwood Hotels