First Free Story (1 of 3)

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Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.
For all of our trends roundups, go here.

>> The lifestyle hotel segment is being pushed to innovate more quickly and drastically than ever before: Skift Podcast 6: The Rise of Lifestyle Hotels and the Culture Driving Them

>> The big brands should look toward the sharing brands to align themselves better with guest expectations: Why Big Hotel Brands Need to Act More Like Airbnb

>> IHG is building out its Rewards Club loyalty program with more experiential rewards for its very best customers: Behind IHG Rewards Club’s New Top-Tier Membership Program


Photo Credit: Even though big brand hotels typically aren't located in local neighborhoods, they should promote local events and experiences like Airbnb hosts do. Airbnb