Uber Technologies Inc., the car-booking company, is seeking to raise as much as $1 billion in funding for its Chinese business, people familiar with the matter said.

Uber China has been discussing a valuation of about $7 billion to $8 billion with potential backers, the people said, asking not to be identified because the discussions are confidential. Baidu Inc., the Beijing-based Internet firm that’s already an investor in Uber’s global operations, plans to buy a new stake in the local unit, according to two of the people.

The deal marks the first time the San Francisco-based startup is separating operations in a specific country to introduce outside investors. Uber is spending to gain customers as it competes with larger rival Didi Kuaidi, which is backed by local Internet giants Alibaba Group Holding Ltd. and Tencent Holdings Ltd. and said Wednesday it had raised $2 billion in new funding.

Uber plans to invest more than $1 billion in China this year, according to a June letter to investors from Chief Executive Officer Travis Kalanick. Users of the Uber app complete almost 1 million rides daily in the country, with business doubling in the past month, Kalanick said in the letter.

The Didi and Kuaidi apps, which form China’s largest taxi and ride-sharing platform, merged this year to limit rising competition costs. The Chinese company works directly with existing taxi drivers, sidestepping some of the protests that Uber has faced in the country.

“We cannot comment on specific numbers,” Kristin Carvell, a spokeswoman for Uber, said by e-mail. “But we’ve seen tremendous enthusiasm–greater than expected–from investors both in terms of the amount invested and the total valuation.”

Baidu declined to comment in an e-mailed statement.

–With assistance from Bei Hu in Hong Kong, Tian Ying in Beijing and Eric Newcomer in San Francisco.


This article was written by Shai Oster, Lulu Yilun Chen and Jonathan Browning from Bloomberg and was legally licensed through the NewsCred publisher network.

Tags: china, uber
Photo Credit: The Uber app in Beijing. Julien GONG Min / Flickr