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A record 71.3 million visitors spent $18.6 billion in Colorado in 2014, setting a record for the state’s tourism industry.
The Denver Post reports that the Colorado Tourism Office on Tuesday released reports showing the state outpacing national growth rates in every tourism category.
Research firm Dean Runyan & Associates tallied direct spending by visitors at $18.6 billion, with 66 percent of that coming from overnight visitors who paid for lodging. And that the state’s tourism-dependent businesses generating $1.1 billion in local and state taxes in 2014, surpassing the billion-dollar mark for the first time.
Ski resorts saw record-setting attendance in 2014, attributing the high numbers to low snowfall in other western skiing locations.