Today we are launching the latest report in our Skift Trends Reports service, How Tech Is Changing the Way Millennials Do Business Travel.
Building products around and marketing to the next generation of business travelers will not be an easy task. Social, fickle, design-centric and narcissistic, Millennials demand the highest of product standards while resisting traditional marketing methods. They also require careful engagement and feedback throughout their experience.
Technology, design and value will be the cornerstones on which this infrastructure will be built. In this report, we’ll touch on the roots of all three areas, from the mobile values of the Millennial market to how brands like Virgin America are pitching their airline to subtly address the deep-seated debt that lies underneath a generation of travelers.
In this report, we’ll look at some of the success stories and trends facing the industry as the next generation of travelers comes of age. Throughout, we’ll offer exclusive interviews with leaders in the sector as well as highlight bright stars in the travel industry, from the Centric Hotels currently in production from Hyatt to Concur, the travel management software that’s successfully integrating corporate trip planning into the Millennial lifestyle.
NOTE: We have moved away from the PDF format for reports; now you can read them in the new, online HTML5 responsive-design format. Check out an example here.
About These Reports
This is the 42nd in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.
After you subscribe, you will receive two reports every month — 24 in a year. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.